17th Jun 2020

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How to Leverage Email Marketing in Getting More Leads

Email marketing is dead…or that’s what most people think.

Email marketing remains one of the most effective ways to communicate with customers. Many brands use emails to reinvigorate old sign ups,spread word about promotions,or announce major discounts. Those who say email marketing is ineffective likely have failed to leverage its full potential.

In this blog,learn how to use email marketing to get more leads as recommended by an expert lead generation agency.

1. Use attractive email subject lines.

The first thing recipients will see when you send an email is the subject line. This is why you have to impress customers with your subject line from the get-go. Pique their curiosity and use buzzwords that will get them to click and read your email; don’t go for something generic. More importantly,your subject line should reflect the message of your email.

2. Go straight to the point.

The attention span of today’s customers is shorter than ever – you only have a couple of seconds to capture their interest until they start going into other things. This is why you need to be straight to the point and be clear with your email message. Explain the value proposition of your email in bullet points so it makes your email easier to scan.

3. Provide content offers.

Email marketing is a great way to distribute your content – an ebook,a white paper,an infographic,or a product guide. If you have valuable content you can share,attach them as a lead magnet in the email. With this,you’re not only communicating with your customers but also delivering them value.

Email marketing,if executed properly,can help a business reap many benefits. You need to have a solid strategy so this becomes one of the foundations of your lead generation initiatives.

For more information,visit:concinnitylimited.com

15th Jun 2020

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Make Every Lead Count: How to Nurture for Better Conversions

When a lead enters your site and subscribes to your business,what do you do? You nurture them.

Getting leads is just half the battle. Nurturing them is just as important. Not all leads are ready to become your customers,but that doesn’t mean you stop communicating with them.

How do you nurture leads? Learn with these tips from a lead generation company:

1. Automate your lead nurturing

As a business owner,your sole focus should be on running and growing your business. So where does lead nurturing fall into your process? This is why you automate your lead nurturing. This makes it easier to send a message that leads will receive when they opt-in to your newsletter. With an automated email sequence,you can set a targeted message based on the recipient’s stage in the buyer’s journey.

2. Retarget leads that didn’t convert

Do you have leads that didn’t convert? This doesn’t mean you have to stop nurturing them and convert them. Retargeting can help you nurture and convert potential customers who visited your site. Through retargeting,you can have banner ads that appear in front of customers when they visit other websites. This helps customers remember your brand and may eventually become your customers.

3. Stay on social media

Social media remains one of the most popular platforms to connect with customers. As people now have more time browsing social media,this presents businesses with tremendous opportunities to reach out to them. With social media,you can nurture your leads with targeted posts and boosted ads.

Don’t let leads fall between the cracks. Develop a lead nurturing strategy so you can improve your conversion rate and get more business.

For more information,visit:Concinnity Limited Hong Kong

10th Jun 2020

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How to Hire an Heating and Cooling Specialist

Before hiring an HVAC provider,inquire about licensing,liability insurance and bonding.The heating and cooling system is among the most complex systems that may be found in a home. It’s essential that the HVAC provider you hire is well-trained to handle the inherent safety issues in heating unit– electricity,gas,oil– or cooling units that use toxic refrigerants like Freon.
A few decades ago,before home air conditioning,the job was simply known as “furnace repair,” and even ductwork was an afterthought since heat rose naturally and air flow was only marginally understood. Today,ventilation has become a technology of its own.
An HVAC contractor will play a crucial role in your home’s comfort,air quality and safety. Consider these steps when making your hiring decision.

HVAC Contractor Requirements

Many states that license HVAC contractors require that the applicant have a minimum amount of on-the-job or training experience– typically 2 to 5 years– dealing with HVAC systems.

That experience is critical since an HVAC contractor will need to have a competent understanding of how things like electrical wiring,refrigerant,combustion systems,and airflow through heating ducts all collaborate to add heating or cooling comfort to a home.

Not only is comfort important,but safety is critical– knowing the proper operation of home ventilation and exhaust systems when dealing with a furnace may be the key to preventing death or injury from events like carbon monoxide gas poisoning,which can occur if an HVAC system is malfunctioning or improperly installed.

Checking LicensesMany states require HVAC contractors to become licensed and many state governments offer license look-up websites where you can check the status of a HVAC contractor’s license. Sometimes individual cities and municipalities have their own specific requirements for HVAC contractors,too.

Since heating and cooling work may also require repairing or installing plumbing to supply oil or gas to heating equipment,an HVAC contractor may also be required to hold a separate plumber’s license or have a licensed plumber on call. However,some jurisdictions license HVAC contractors specifically for this line of work. When getting an estimate,make sure to ask not only if a company is licensed,but also what kind of license it holds.

Questions to Ask

If your furnace has just died in sub-zero temperatures or your a/c unit has gone kaput on a sweltering day,you’ll probably be glad to hire the first repairman who pertains to your house that day. But,if you’re planning a major or costly upgrade to your home’s heating,air conditioning or duct,itdeserves the time to research and interview several companies before hiring one.

When interviewing candidates,don’t forget to inquire about:

License,bond and insurance: Many states and municipalities mandate that heating and cooling contractors meet minimum education and on-the-job experience requirements,along with pass written exams in order to be licensed to operate in the heating and cooling industry.

So as to qualify for and continue to hold that license,HVAC companies frequently need to hold a minimum level of insurance and bonding. Any professional that works in your home should carry liability insurance to protect the homeowner in the case of accidental damage or injury.

References: A professional heating and air conditioning company should have a list of recent customers you can contact in order to verify that the company performed the operate in a timely manner and to the customer’s satisfaction. Itis necessary to actually call those references to get relevant details about how their projects fared.

Estimates: Because of the high cost of repairing,replacing or installing new HVAC equipment,it’s vital to get at least three written estimates from three different companies.

The project’s cost is likely your crucial consideration– and costs may vary widely from one company to the next – but it’s also very important to ensure that the project’s overall scope,details and completion dates are thoroughly documented.

Brands carried: When seeking estimates for new or replacement heating or cooling equipment be sure to ask prospective companies what specific manufacturers or equipment brands they carry. Unlike other home improvement contractors,HVAC companies often only carry a small selection of brands. If you’re doing your own price comparison research on new equipment,you may need to limit your hiring choices to companies that specialize in your equipment brand of choice.

Experience with your system: If your heating or cooling systems features cutting-edge energy-efficiency design,like a geothermal system,or counts on an old-school operating system,like steam-driven radiators,make certain the company you choose has relevant experience with your particular system.

Tax credits or rebates: Depending upon the kind of home heating or cooling equipment you’re installing or upgrading,your project may qualify for federal or state tax credits or rebates. Make sure to inquire about what incentives are available for your project and make certain the project is properly documented to meet federal,state or local incentive requirements.

Payment schedule: On a big job,especially when installing new equipment,you may need to make a deposit and make progress payments or planned payments to satisfy the bill. If you use a payment plan or look for financing through the HVAC company’s credit line,make certain you read all the fine print and know what you’ll be financially in charge of.

Service contracts: If you’re hiring a company for maintenance or having new equipment installed,enrolling in a service company’s service contract program may give you added assurance. Service contracts are just that,a contract that ensures your HVAC system is serviced regularly by the company.

While having your equipment professionally maintained on a regular basis may extend the useful lifespan and improve its efficiency,as with any contract,make certain you know what you’re paying for.

3rd Jun 2020

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More Than Traffic: Why You Need to Qualify Your Leads

You get a lead from paid ads,but are you targeting the right one?

Lead generation goes deeper than capturing prospects and thinking they’ll be instant customers. Before you even get them at the bottom of the funnel,you need to know if you’re talking to the right leads. This is where qualifying comes in.

Any company offering lead generation services will emphasize the importance of the qualification process. Here are some of the reasons you shouldn’t miss this step:


1. Make More Time for Leads Who Convert

Not all leads immediately become your customers. A chunk of them may not even need your services. Qualifying your leads helps you prioritize on those who are more likely to convert. This,in turn,prevents your sales team from spending a significant amount of time on leads that are not ready to buy from you.

2. Know if They are the Right Fit

Smart lead generation helps you draw in your ideal customers. Understand that not everyone may be the right fit for your service. By using the BANT (Budget,Authority,Need,and Timing) to qualify leads,you’ll have a better grasp of leads going into your pipeline.

3. Nurture Leads More Efficiently

Part of the lead generation process is to nurture those who have an intent to transact with your business but may not be ready to do so. Qualifying helps you allow a score on your leads and classify them whether they’re sales qualified or marketing qualified. Those who fall under the latter may be included in your nurturing process,such as email marketing or remarketing initiatives.

The more qualified your leads,the more you can position yourself as the right business for their needs. So,don’t skip on the qualifying process. It will save you time and let you focus on the right customers to serve.

For more information,visit:https://concinnitylimited.com/

7th May 2020

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Creating an Effective Social Media Calendar

As the name suggests,a social media content calendar contains details on the type of content your brand will launch in a given time. While it may seem like a simple task,it can be challenging to stick to the schedule,especially if you need to make suddenly make changes to your planned content depending on what’s on trend. But,if you’re consistent,you can avoid those repetitive and random posts. Combined with proper basic SEO training,you can stay organized for better-quality content and expect better rankings.

Save Time While Staying Organized

With a social media content calendar,you can plan your posts,prevent multitasking and cramming,categorize your content properly,and take notes if you suddenly have a new idea. This is an effective way to make sure you won’t have to post a random inspirational quote or an irrelevant photo just because you suddenly realized you haven’t posted a new content for days. Using the right tools,you can schedule your posts ahead of time so you won’t forget about them.

Keep Track of What Works and Make Improvements

If there’s a schedule and you’re committed to it,things get accomplished. You can monitor your progress and improve certain parts for more engagement. With a social media content calendar,you can “experiment” a little bit with your posts,so you can make the right adjustments for future content.

More Time to Proofread and Fact Check

Planning your social media posts head of time means you’ll have more chances to check and re-check your content before letting the entire world wide web to see them. You can proofread the text for any typos and fact-check all the data to reduce the risks of committing huge mistakes and facing a social media crisis,which will greatly affect your online reputation.

For more information,visit:VishwasThakkar

22nd Apr 2020

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Essential Steps to Boost Your Social Media Following

Mature digital marketers understand that an account’s number of followers isn’t equivalent to its true value. However,having a huge following isn’t exactly a terrible thing,either. That’s why professionals undergo search engine optimization training to improve these numbers,among many things. Whether you like it or not,social media users look at these numbers,which affects their decision whether to follow you or not. Better social media following means you’ll have bigger chances to reach a wider audience and increase your influence. So,how exactly can you boost your social media following? Here are some ways:

Optimize Live Streaming Videos

One of the things about social media that digital marketers can capitalize on is its immediacy. If you have something to share with your audience,you can do it right away with a live video. When done properly,you can expect increased brand awareness,new followers,and better engagement with your exisiting audience.

Share Better Content

Proper social media marketing isn’t just about curated feeds and scheduled posts. More than the quantity,it’s all about sharing high-quality,professionally curated content that’s specifically created for increased social media following. Instead of focusing on “branded” content,it’s more effective to create posts that people can relate to. What kind of tone should it have – funny or emotional? Try to make each post unique and personal. After all,you’re trying to connect to people.

Follow Relevant Accounts

Getting a follow usually starts with being a good follower. Look for the accounts of real people and businesses that are similar or relevant to yours and give them a follow. This is the first step to build your own following,as this will allow you to interact with others within the same industry or have similar interests. Often,a simple follow can guarantee you a follow back,especially once they’ve seen how valuable your content is.

For more information,visit:Vishwas Thakkar Training

23rd Mar 2020

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Why structured data is important for SEO?

Since the rise of online marketing,search engines have been very clear about what they want you to show to users. If you’re keeping tabs on the recent Google updates they’ve rolled out,you’ll see that most of those focus on providing relevant and accurate search results for users. This is also the reason why Google has developed a better system in understanding the context of every website that would appear on search results pages (SERPs).

If you’re running a digital marketing agency,you should be hyperaware of how sensitive Google can get when it comes to data and information. As a result,the search engine has developed another feature that would improve user search. Enter the “structured data.” You might’ve probably heard of it already since this isn’t the first time it was introduced. Although back in the early days,it’s not as valuable as it is now. With all that’s going,some of you might be interested to find out how this particular feature can influence your search engine optimization (SEO) campaign. So to widen your understanding about this,here’s a list of information to help you.

What Is Structured Data?

Structured data is a data code in a specific format which presents the context of your website in a much richer way. The resulting data is known as rich result or commonly referred as “rich snippets.” Structured data organizes the content on the website so that search engines can understand it better. All forms of rich snippets need structured data to make it appear alongside the website. Although it is almost not certain when it will appear,integrating this code format can make your site look trustworthy on SERPs.

Why Is This Important in SEO?

There are reasons why strategists are including this code format on their recommendation. To learn more how structured data can be of use to SEO,here’s how:

Makes Google Understand You Better

Structured data markup is a great tool to help Google in understanding what your website is all about. It’s like giving hints and clues about your website and its pages. Through this code,you can directly tell Google about what your site is.

Promotes Branding & Authority

Integrating this markup can also build up your brand’s level of authority online. Once Google successfully recognize this and rich snippets appear,users will find you more trustworthy. As you may probably know,ratings,reviews,maps and featured snippets is a great way to attract more people to check out your website. It offers a certain level of authority which improves your credibility on online searches.

Improves Site’s Visitor Click Rate

Integrating structured data provides search engine a better description of what’s in your website. This alone can help enhance the value of your listing on SERPs. If you make it on the featured snippets,there are more users who’ll see your website. Because of this,you’ll get higher click rate and this will translate on better traffic as well as awareness.

Structured data markup is an important element in your website. It does not only send valuable signals to search engine,but also supports your current SEO initiative. When done correctly,this can contribute to the growth of your business online. Use the things you’ve learned here to improve your existing approach. This way you can enjoy a more solid and stronger presence online.

For more information,visit:Vishwas Thakkar Training Courses

22nd Mar 2020

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Last October 2019 Google has rolled out a major algorithm update that shook the digital strategy world. It is said that this update affected almost 10% to 15% of total searches. What’s more is many experts said that it is the biggest change they’ve encountered for the last five years. So you can only imagine its impact to many websites,site owners as well as digital marketers. Now,with all the things that happened,there are still uncertainties lying around which leave many confused. Even though it has been explained over and over again,it’s normal to feel lost when you’re confronted with tons of information

So to clear up some worries about Google’s BERT update,here are some details that can widen your understanding about it.

What Is BERT?

BERT which also stands for Bidirectional Encoder Representations from Transformers is a major Google algorithm update that is focused on enhancing its understanding of natural language. With this framework,the search engine aims to create better interpretation of some of human’s complex language. This includes translating some commonly used nuances to provide users with accurate and relevant search results. It utilizes intricate formatting which analyzes the possible relation of search query to other words.

Rather than singling out a word,the BERT update aims to interpret it as a whole query. It’s like diving deeper into the semantics of the query to offer users the right set of answers.

The Effect of BERT to SEO

Unfortunately,there’s no way you can optimize your site for BERT,but there are some steps you can do to avoid getting hit by it. Most advanced search engine optimization (SEO) training programs provide a list of actions you can do to keep yourself invulnerable to its impact. Among those are the following:

• Focus on creating and publishing high quality content – it should be worth sharing and promotes valuable information for users.

• Think of search intent when writing content – it always matter to Google if whatever you’re publishing will address search queries.

• Always put users as your motivation – you must create content that will both answer user queries and improve their search experience. User intent must always be your top priority.

What to Watch Out For?

Just like any other updates or Hong Kong in digital strategy,the BERT update is also susceptible to myths. So don’t easily believe what you hear or read. Unless it is confirmed and proven by experts,you can’t make decisions based on those. Now,to keep yourself in good standing for an algorithm update as big as this will be launched,here’s what you should be aware of:

Targeted Keywords – You need to be careful about the phrases or words you’ll target. It should be relevant and must be structured on how human would use it. Thus,you have to check on the grammar,tenses and preposition since BERT has the ability to read and understand those.

Search Intent – Your content must be written with the intention of answering search queries.

Content Structure – You have to remember that before Google or search engines,you should be talking to people first. Thus,the way you write content should be plausible enough for humans to understand and read.

Google introduced BERT to provide users with results that they wanted to see. With all the data above,it’s pretty clear what Google wants you to do and that’s to optimize for humans not for search engines. So it only makes sense that you do. This is to prevent the worst from happening.

For more information,visit:Vishwas Thakkar Training